This guest post is by Neil Patel of KISSmetrics.
If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula.
It deals with the four different learning abilities people have, but it’s also based in a rock-solid copywriting technique I’ll tell you about in a minute.
Let’s take a look. Learning styles and decision-making
There are basically four learning styles: (...)
This week on The Lede … Seth Godin’s simple cure for writer’s block. Why David Ogilvy called himself a lousy copywriter. A case study in the power of the blog. 10 ways to use Pinterest for your business.
If you want more links you can use than the seven we highlight here every week, follow @copyblogger on Twitter.
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A Stalker’s Guide to Competitive Research
If you ever wanted a shot at becoming a private detective (without the hassle of becoming a private detective), this is it. (...)
So many bloggers put tons of time and effort into getting more traffic – but perhaps that sounds like trying way too hard. Your ideas are so awesome, your personality so strong, that readers will just come to you.
I’m going to give you ten straightforward ways to make sure the whole world knows you’re not going to pander to your readers. (Oh, and if you would like to have a few more readers – try doing the opposite of everything on this list.)
1. Give Your Post the First Title You Come Up (...)
The new Path? The one that won a Crunchie last night for great design? It’s not done in HTML 5.
This morning I saw something new coming soon from Storify. Not done in HTML 5.
This morning I visited Foodspotting, which just shipped hot new apps on iOS, Android, and Blackberry. Not done in HTML 5.
More and more I’m hearing that designers and developers are ignoring HTML 5, especially for the high end of apps.
Why?
Well, Path’s founders told me it just isn’t possible to build a great user (...)
What is the best way to market your online business with little to no budget? How do you best spend your advertising dollars if your main aim is to get quality traffic for your client/company?
If you own a website and have little or no advertising budget, or if you are a marketing expert looking to get better results for your clients, how do you go about it?
The answer I have might surprise you, but you will be amazed at how effective it can be. Various experts emphasize the importance of (...)
While social bookmarking site Pinterest might be two years old the sharing platform really came into it’s own during the second half of 2011 and now the company is the top traffic referrer for retail based websites.
If you’re unfamiliar with Pinterest the program essentially allows users to create “pinboards” which are the equivalent of an online bulletin board for popular categories such as food, wedding planning, home decorating, etc. As users find interesting information online they can use (...)
Statistics show that children of single parents face higher rates of crime, school dropouts, teen pregnancy and substance abuse. This is a depressing fact, but it is nonetheless a truth that we must all accept.
Another fact is that the effect of the education on single parents – especially for mothers – can all but negate the risk factors involved with single parenthood. In short, single mothers who graduate from college are more likely to do a good job raising their child to be a happy and (...)
