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Klout Myth Busters: Thoughts From the Experts

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Search Engine Journal
Melissa Fach
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Search Engines
I have heard so many crazy things about Klout and I am see­ing the same myths re­peat­ed over and over again. So, I asked some of the lead­ers in our in­dus­try some ques­tions re­lat­ed to the Klout myths I see often. I high­ly sug­gest that those that are do­ing SEO, so­cial me­dia and al­so those [...] Follow SEJ on Twitter @se­jour­nal
 

10 Basic Bing Local Optimization Tips

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Search Engine Land
Chris Silver Smith
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Search Engines
Local busi­ness mar­keters often hy­per-fo­cus on Google search rank­ings, but it’s im­por­tant not to for­get that even if Bing and Yahoo! do not have the lion’s share, even 15% of search vol­ume can cre­ate a siz­able num­ber of po­ten­tial busi­ness re­fer­rals. So, here are a few ba­sic tips for... Please vis­it Search Engine Land for the full ar­ti­cle.
 

Greatest Super Bowl Commercials Ever & 2012 Ad Preview

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Search Engine Watch Blog
Greg Jarboe
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Search Engines
Unruly Media has just un­veiled a new vi­ral video chart of the great­est Super Bowl com­mer­cials of all time. The so­cial video ad­ver­tis­ing ex­perts at Unruly have al­so cre­at­ed a sec­ond vi­ral video chart of top Super Bowl ads of 2012.
 

Facebook IPO: What Will Change?

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WebProNews
Shawn Hess
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Search Engines
Facebook is be­ing val­ued be­tween $75 bil­lion and $100 bil­lion and is plan­ning to go pub­lic some­time in the next six months. In 2011 Facebook’s rev­enue grew to $3.8 bil­lion. That means be­tween 2009 and 2011 they grew 127% per …
 

Social Media News Jan 29

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Pandia Search Engine News
Per and Susanne Koch
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Search Engines
Here’s this week news wrap-up with sto­ries on so­cial me­dia and so­cial net­work­ing. Twitter Now Able To Censor Tweets, If Required By Law, On A Country-By-Country Basis Danny Sullivan: So far, Twitter tells me that vir­tu­al­ly all of the tweets it has had to pull have been due to com­plaints filed through the US Digital Millennium Copyright Act. Like Google, it has al­ready been fil­ing re­quests it re­ceives to re­move con­tent with Chilling Effects. Greplin: Search your Social Timeline State of (...)
 

Anchor Text Distribution: Avoiding Over Optimization

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SEOmoz
Geoff Kenyon
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Search Engines
Posted by Geoff Kenyon The ‘over op­ti­miza­tion’ of an­chor text has been com­ing up a lot re­cent­ly in con­ver­sa­tions that I have been hav­ing and has been the sub­ject of a few re­cent blog posts. For the sake of this post and to quell any ar­gu­ments stem­ming from the phrase ‘over op­ti­miza­tion’, I am, for this post, defin­ing the term as: build­ing too many links with tar­get­ed an­chor text such that they a) no longer pro­vides val­ue or b) ac­tu­al­ly takes away val­ue – ba­si­cal­ly you’ve built too many (...)
 

The EXACT Method for Crushing It On Google

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SEO Chat
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Search Engines
Now, to be fair, I have talked about pieces of this in my last ar­ti­cle. In fact, I've been harp­ing on two aspects of this: the use of Google+ (which I'm go­ing to short­en to just G+ from here on out) and be­com­ing an au­thor­i­ty in your mar­ket. The prob­lem with the whole au­thor­i­ty thing is that it can take time. What I want to do with this ar­ti­cle is help you get some good rank­ings quick­ly. Actually, what I want to do with this ar­ti­cle is help you to ab­so­lute­ly crush it on Google. The thing (...)
 

Writing Google Places Reviews to Improve Rankings

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Search Engine Guide
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Search Engines
by Dave Cosper A busi­ness own­er re­cent­ly asked me how to go about build­ing pos­i­tive re­views in a way that would "op­ti­mize" their Google Maps list­ing. This is about as provoca­tive a topic as it gets in the Local Search com­mu­ni­ty, I know, but it's al­so an unavoid­able sub­ject worth ad­dress­ing. Search mar­keters pon­der the same "How To" ques­tion, if for noth­ing else to try and un­der­stand ev­ery aspect of lo­cal search rank­ing fac­tors and trans­late this to prac­ti­cal ad­vice for SMB's. Google (...)
 

Why Google Thinks SPYW is a Good Idea and You Probably Don’t

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Graywolf’s SEO Blog
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Search Engines
In a re­cent state­ment Larry Page said if you don’t get SPYW then may­be you shouldn’t work at Google. To un­der­stand why he thinks this is such a good idea–and why the rest of the world thinks it isn’t–we need to re­vis­it the con­cept of fil­ter bub­bles and why they are such a bad idea. Last year Eli Pariser re­leased the book the Filter Bubble (see my re­view of the the Filter Bubble). As part of the pro­mo­tion, he was asked to speak at TED. While I wasn’t there, I un­der­stand from peo­ple who were in (...)
 

Is Google Aiming at Building Faster Networks and Data Transmissions?

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SEO by the Sea
Bill Slawski
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Search Engines
Last July, a Google Blog post ti­tled More Wood Behind Fewer Arrows an­nounced the clos­ing of Google Labs, where a num­ber of ex­per­i­men­tal pro­jects tak­ing place at Google were avail­able for the pub­lic to ex­plore and try out. Many of those pro­jects sprout­ed out of Google’s 20 per­cent time ap­proach, where engi­neers are en­cour­aged [...]
 

For Posterity

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John Battelle’s Searchblog
jbat
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Search Engines
I had to post this im­age from Twitter. There. If this con­tin­ues, I fig­ure I’ll be at least in a good ne­go­ti­at­ing po­si­tion come the Rapture.
 

5 signs you should shut up

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Conversation Marketing
Ian
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Search Engines
I’ve had a hard time blog­ging of late. I feel a lit­tle hope­less. Like I’m yelling at the top of my lungs and point­ing and say­ing DON’T WALK INTO THE BURNING HOUSE, but there are 10,000,000 other peo­ple writ­ing all forms of id­io­cy. Luckily, I know lots of folks are still scrap­ing my blog and us­ing it to au­to-spam their way in­to the rank­ings. So I know some­one will read this on seo-top-rank­ing-busi­ness-num­ber-1.com. Spamdication, for the win!!!! If your ‘ex­pert’ blog posts have the­se is­sues, (...)
 

Yahoo! Search Trends: New England Patriots Rush Ahead of New York Giants with 50% More Yahoo! Searches

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Yahoo! Search Blog
Yahoo! Search
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Search Engines
As the na­tion awaits Super Bowl 46, peo­ple are head­ing to Yahoo! to get the in­side scoop on one of the most pop­u­lar sport­ing events of the year!  Yahoo! search­es this week for “In­di­anapolis Super Bowl 2012” are up 1,743%. Who Will Win? If on­line search­es were an indi­ca­tor of who might win this year’s Super Bowl, the Patriots would come out on top – the New England Patriots had 50% more search­es this year on Yahoo! com­pared to the New York Giants. Brady vs. Manning: Whether it’s his (...)
 

Lifelens to Bring Malaria Treatment to the Masses with Windows Phone and Bing Maps

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Search Blog
The Bing Team
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Search Engines
On Friday, four teams from around the world were in­formed that they had won a $75,000 grant to pro­pel their Imagine Cup ideas and pro­to­types to the next level. One of the win­ners was Lifelens a dis­tribut­ed team that de­vel­oped an in­no­va­tive and cost ef­fec­tive way to iden­ti­fy malar­ia in pa­tients liv­ing in re­mote and un­der­served ar­eas. Lifelens is a point-of-care tool to di­ag­nose malar­ia us­ing an aug­ment­ed Windows Phone 7 ap­pli­ca­tion. A blood sam­ple is ap­plied to a slide with a dye that (...)
 

Branded3 engineers Interflora ‘Love Machine’

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Blogstorm
Stephen Creek
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Search Engines
Love-struck Facebook users can now math­e­mat­i­cal­ly cal­cu­late how like­ly their part­ners are to ac­cept a mar­riage pro­pos­al this Valentine’s Day with the Branded3-de­signed Interflora ‘Love Machine’ Facebook app. Our very own Design, Development and Social Media teams built the Facebook app to co­in­cide with the most ro­man­tic day of the year, giv­ing vis­i­tors the chance to find out whether 2012 will be the most ro­man­tic year of their lives. As a Facebook user, you need on­ly ‘Like’ the page to get (...)
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