Just last week at SMX West, Microsoft CEO Steve Ballmer said his short-term goal for Bing is to gain a point here or a tenth there — to chip away and slowly increase its share of the search market. The latest numbers from Experian Hitwise show that Bing is doing exactly that. Hitwise shows Bing gaining [...]
*** Read the full post by clicking on the headline above or, in Facebook, by clicking on the "View Original Post" link below. (...)
I'm not claiming to be deeply informed about the app marketplace, which Google stirred up today (and, to my mind, the market could use a few more spoons). But I do use apps. At least, I use enough of them to feel like a nearly typical member of the species (as compared to a few of my peers, who are so deeply involved in AppWorld that they have - just maybe - lost a bit of perspective.)
So, here's my beef with AppWorld. In short, it reminds me of computing back in about 1987. Yeah, 24 (...)
The biggest mistake I see SEO's make: They focus on keywords first and foremost, ignoring opportunities that exist right in their own analytics data.
This is my presentation from SMX West 2010, where I talk about analytics strategies for SEO. It'll help you get out of the keyword abyss.
I added text so that it makes sense, instead of looking like a random set of images and babbling.
You can download the PDF version here:
How to: Get SEO analytics beyond the stone age
PS: Sorry for some (...)
ComScore has just released its February search engine rankings data. And while there’s nothing new in terms of who is on top, who gained and who lost, what’s surprising about it is that among all the online properties where searches are conducted other than the five major search engines, Facebook gained a significant amount of searches in February.
Yes, it seems that more search activities are happening on Facebook lately. Facebook’s total search queries may not be that significant (...)
OK, I can see myself waste some time with this. Google Reader Play is a casual, push style way to feed yourself distracting/ enlightening/ inspiring snippets, imagery and videos. You can star a specific page, Like it or share it, but just jumping from page to page using the bottom navigation works too.
Note Reader Play is personalized. Google writes, “We use the technology behind Recommended Items in Reader to populate Reader Play with the most interesting content on the web. While you (...)
Recently, I sat down with David Meerman Scott, the author of the bestseller The New Rules of Marketing & PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly and the new book World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. I'm the author of YouTube and Video Marketing: An Hour a Day, we have the same publisher, and we're virtually neighbors.
Click to read the rest of (...)
The Yahoo! Search engineering teams are rolling out updates to crawling, indexing, and ranking algorithms. Similar to previous updates, you may notice some ranking changes and page shuffling during the process, which we expect to complete over the next few days.
To share your thoughts on this latest update, please visit the Site Explorer Suggestion Board.
Dan Rampton
Program Manager, Yahoo! (...)
Posted by jennita
Note: This post will make you smile, possibly even laugh. It won't however teach you much about SEO. You've been warned.
Last week I attended SMX West in Santa Clara, California and took a couple flip video cameras along. I thought it would be fun to do "man on the street" interviews, somewhat along the lines of Jay Leno's "Jaywalking" episodes on The Tonight Show. Another great idea I had was to employ the help of Dana Lookadoo from Yo! Yo! SEO to help with the (...)
The significance of longtail keywords can be exemplified by thinking about the following two people:
Bill is a cafeteria worker who spends his spare time fishing and has heard that his favorite TV shows will look even better on on this new-fangled technology called “HDTV”. He might as well upgrade from his 20” to something a little larger while he's at it his friends tell him (though they don't know much more about it than he does). He sits at his computer and enters (...)
Today, I saw what I thought was an interesting thread over on reddit:
If we could transmit a single, 140 character message back to the year 2000, what should it be?
But I misread it as:
If you could send a single 140 character message back 2000 years, what should it be.
And I think my misread is way more interesting. So much so, that I’m making a $200 twitter contest out of it.
Now we’ll need room for link, so lets make it 122 characters. The Contest
Assume for a second that the (...)
With more than 3 billion search queries a month, a search engine like Yahoo might be tempted to take a close look at, and analyze the data it receives in its search logs. That data might tell it what people tend to search for at different times of the day, and different days of [...]
There are several instances when you administer WordPress blogs where you will need to perform a 3 1 redirect. It is one of the most important corrective actions you can take when moving content. No other methods are as friendly to search engines but it must be done correctly. This article will explain how....
Microsoft BPOS - $10 Per User Per Month* *Includes a 12-month subscription. Minimum 5 seats (...)
If you visit MSN.com today, you may notice a new look and feel for the site. The beta design is now the new official look for MSN. Like it or not, this is the new look for now. Greg Sterling...
People who are new to the business of search engine optimization quickly learn that they need to obtain links to the pages on their website. This can be a daunting task for a newcomer. It sounds simple until you go to do it. How are you supposed to go about it? Where do you start? What kinds of links should you be trying to get? This is where many people go wrong.
By Guest Writer Thad Olszewski
Let me share some quality insight with you that you are probably having a hard time finding (...)
by Sage Lewis
Search Engine Roundtable has reported on a new feature in Google Webmaster Tools. You can now update your Sidewiki profile in your tools section. Learn what Sidewiki is and how you can use it to your benefit.
Be sure and visit our small business news site.
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Pandia Search Engine News
O.K. - pop quiz: which social media game boasts an active fan-base of roughly 31 million players every day? Here’s a hint: it’s a happy place where you can plant virtual crops that can be harvested, or ask your neighbor to chase away raccoons. If you guessed Farmville, then you’re correct!
Earlier this week, we began an advertising pilot with Zynga, the folks who brought you Farmville. For a short time, we invited some people who were playing Farmville to join Bing’s Facebook community (...)
I love competition. I compete against just about anyone, at just about anything. For the last few years, competitive webmastering has been my focus. I like to start a site in a small to medium sized niche, and outrank everyone. There are two niches that I hold the top 5 spots for, and it’s exciting. Let me give you a few secrets that you can implement right now to help you outrank your competition. 1. Do what they do.
The first step is to try to get all of the links that your (...)
It’s not often that a premium .co.uk domain with mass market appeal gets auctioned but mobilephones.co.uk is currently being auctioned on Sedo, the current bid is £25k and the reserve has been met with only one bid so far.
Apparently phones.co.uk was sold for £175k a couple of years ago so it will be interesting to see if this reaches the £1m mark. What do you guys think, how much will this domain get sold for? Could you use the exact match domain to rank for “mobile phones” as a keyword or is (...)
Google has been working on some new algorithms and tools to tackle linkspam and we’d like to ask for linkspam reports from you. If you’d like to tell us about web sites that appear to be using spammy links (e.g. paid links that pass PageRank, blog spammers, guestbook spammers, etc.), here’s how to send us more info. Go to
https://www.google.com/webmasters/tools/spamreport
and tell us about the site that appears to be employing link spam. Be sure to include the word “linkspam” (all one word, (...)
Are you and your company dabbling in paid search, but feel that you're far from maximizing the assets you have? Or you're thinking about investing, but don't know how to get fully up to speed in the shortest time possible? Or maybe you were into it five or six years ago but need a serious refresher course, or are an SEO, developer, or another related professional looking to diversify your skill set.
Well, you can browse the forums or sample the short presentations at the conferences, but (...)
