search ads

Click. That’s the sound of an­oth­er con­sumer mov­ing from the web­page they’re on to your page via a dis­play ad they found in the side­bar. Hooray! Unfortunately, the­se days, the sound of the click, click, click is less of a tap dance and more like the lazy snap of a pleased beat­nik. ComScore says that the av­er­age click rate on a dis­play ad is 0.1%. Compare that to the av­er­age click rate on a paid search ad cam­paign (3.5%) and it’s easy to see why the dig­i­tal in­tel­li­gence com­pa­ny is call­ing for (...)

Ben Straley is the Co-Founder and CEO of Meteor Solutions, whose lead­ing tech­nol­o­gy and ser­vices plat­form in­creas­es cam­paign en­gage­ment, reach and rev­enue through so­cial shar­ing. As a mar­keter, you’ve un­doubt­ed­ly heard about the 1% rule — that just 1% of your brand’s so­cial me­dia fol­low­ers are re­spon­si­ble for the ma­jor­i­ty of shar­ing. They share your so­cial me­di­a ­cam­paigns with their larg­er so­cial net­work, pass­ing on links to your con­tests, pro­mo­tions, deals, and other mar­ket­ing cam­paigns. These (...)

Ask.com is al­ways an in­ter­est­ing sub­ject when it comes to search engi­nes. Every on­ce in a while the IAC prop­er­ty will an­nounce an­oth­er it­er­a­tion of it­self, ad­ver­tise it for a while then go away un­til we see the ane­mic search share num­bers each mon­th where we don’t even men­tion their ‘share. It’s been de­nounced as an ar­bi­trage play in the past. The lat­est ver­sion of the ‘search’ en­ti­ty is it’s Q & A ap­proach start­ed in July. However you slice up Ask.com the­se days it ap­pears as if search (...)

Sometimes a ci­gar is just a ci­gar, and some­times an ad is just an ad. Google (NSDQ: GOOG) em­braced the clar­i­ty of that nifty two-let­ter word to­day, chang­ing the la­bel in what it used to call the “Spon­sored Links” space to read sim­ply “Ads” on all of its English-lan­guage web­sites. The change may be driven by the fact that the word “Ads” sim­ply gets bet­ter click rates, or it could mean indi­cate Google is think­ing about mov­ing “be­yond links” in the spaces it re­serves for ad­ver­tis­ing when users (...)

Google is rolling out a change to its search ads on all English lan­guage do­mains, Search Engine Land re­ports. "Sponsored links" will now sim­ply be known as "Ads." Click to read the rest of this post...

Ad giant slaps ad la­bel on search ads Google has re-la­beled its ads. It now calls them ads.…

Episode 86 of The SitePoint Podcast is now avail­able! This week Stephan Segraves (@sseg­raves), Patrick O’Keefe (@iFrog­gy), Brad Williams (@williams­ba), and Kevin Yank (@sen­tience) share their first batch of in­ter­views from BlogWorld Expo 2010 in Las Vegas. Listen in as they chat with Derek Featherstone (@feath­er), the team be­hind Lijit, and ProBlogger book co-au­thor Chris Garrett (@chris­gar­rett). Listen in your Browser Play this episode di­rect­ly in your browser! Just click the or­ange “play” (...)