search marketers

by Mike Moran Image by cir­cu­lat­ing via Flickr Last week, I asked the mu­si­cal ques­tion, "Are you keep­ing up with Google?" In that post, I tried to stim­u­late some think­ing around the idea that wait­ing for the rank­ing al­go­rithm to change is not the best time to be­gin do­ing some­thing new in re­spon­se. If you work that way, you are con­stant­ly feel­ing un­der the gun, like you can't keep up, and that you are al­ways falling be­hind. Instead, I tried to get you to think about do­ing what is best (...)

by Mike Moran Image by steve­g­arfield via Flickr It was on­ly re­cent­ly that a num­ber of crit­ics were talk­ing about how Google is stand­ing still and Bing is the re­al in­no­va­tor in the search space. I think that Google Instant has qui­et­ed those crit­ics, at least for now. Love it or hate it, Google Instant cer­tain­ly is in­no­va­tive and it is not the on­ly thing go­ing on at the Googleplex. We pre­viewed it a few weeks ago, but it is hap­pen­ing for re­al now: Your page de­sign mat­ters for your (...)

SEO soft­ware com­pa­ny, SEOmoz, has re­leased the re­sults of a sur­vey of the SEO in­dus­try, which re­ceived 10,000 re­spon­dents mak­ing it the largest ev­er con­duct­ed. Answers were given to 45 ques­tions by over 10,000 peo­ple from over 90 coun­tries on topics rang­ing from earn­ings, job ti­tle and re­spon­si­bil­i­ties to tac­tics and tools. The en­tire pro­ject is a great mea­sure of the search mar­keter's role in 2010 and can­did­ly re­flects the mood of the in­dus­try - ev­ery­one is feel­ing up­beat; but may still be (...)

MarketingSherpa has done it again with their SEM re­port for 2011. With the help of Lead Author, Research Analyst Jen Doyle, they’ve put to­geth­er an ex­cel­lent re­source for mar­keters look­ing for strate­gic guid­ance as well as re­al data about search engine mar­ket­ing. This par­tic­u­lar re­port fo­cus­es on Search Engine Optimization with an em­pha­sis on the in­ter­play of search and so­cial me­dia, two topics that are very near and dear to the con­sult­ing prac­tice at TopRank Online Marketing. According to (...)

June 10, 2009, was the day when op­pos­ing forces clashed over the fu­ture of on­line gam­bling. First, U.S. au­thor­i­ties froze the on­line bank ac­counts be­long­ing to some 27,000 on­line gamers as part of a gen­er­al crack­down again­st il­le­gal gam­ing and money laun­der­ing. Almost at the ex­act same mo­ment, the European Union ac­cused the U.S. of vi­o­lat­ing in­ter­na­tion­al trade rules by ban­ning on­line gam­ing, go­ing so far as de­mand­ing com­pen­sa­tion for what EU-based gam­ing out­fits claim is a $100 bil­lion (...)